Boomtown Saints

Overview

In mid-2024, BoomTown Saints partnered with Venture Music as a promising new act with limited traction but a strong work ethic. Among their catalog, the 2023 single “How to Lose a Lady” had quietly shown signs of organic momentum. Venture identified an opportunity to reintroduce the track with a compelling narrative and build a campaign to maximize its potential.

Our Approach

Venture led a re-release campaign centered on emotional storytelling and authentic fan connection. The song was reframed as a second-chance anthem, leaning into universal themes of heartbreak and relatability that resonate deeply with country audiences. A multi-channel approach supported the re-release with targeted content, ads, and engagement strategies.

Short-form content showcased behind-the-scenes footage, live performance clips, and fan reactions to bring the narrative to life. Optimized ad campaigns across TikTok, Meta, and YouTube boosted awareness and streams while converting casual listeners into followers. Fan participation was encouraged through personal stories tied to the song, fueling organic word-of-mouth growth.

Key Results

• Spotify monthly listeners grew from 1,400 to 71K (+5,000%)

• 122K Spotify streams for “How to Lose a Lady” in the first month

• Spotify followers increased from 1,630 to 3,157 (+94%)

• Spotify popularity score rose from 7 to 34

• YouTube views increased from 210K to 415,390 in two months