LeAnn Rimes

Overview

In 2022, LeAnn Rimes reintroduced herself with god’s work, a genre-bending album centered on themes of self-expression, women’s empowerment, and mental health awareness. Venture Music partnered with Thirty Tigers and EverLe Records to re-engage her existing fanbase, spark cultural conversation, and expand awareness in the US and UK.

Our Approach

We began by showcasing LeAnn’s talent and message through powerful social snippets, including performances of “the wild” contextualized around women’s historical persecution. The timing made the song especially relevant after the Roe v. Wade reversal, driving immediate engagement. Her single “Spaceship” became another focal point, with its narrative of early fame and personal resilience inspiring hundreds of user-generated mental health stories within the first week.

To broaden reach beyond her most engaged fans, we targeted her passive audience with digital TV ads timed alongside appearances on The Today Show and Live with Kelly and Ryan. In the UK, we coordinated digital billboards following her BBC Radio 2 placement. These touchpoints reinforced the album’s message and maximized exposure in priority markets.

Key Results

• 5M+ Spotify album streams

• “Spaceship” peaked at #17 (UK) and #18 (US) on iTunes Pop Charts

• “Spaceship” peaked at #36 (UK) and #57 (US) on iTunes All Genres Charts

• “Spaceship” peaked at #7 on Shazam (UK)