Meg Myers

Overview

In September 2019, Red Light Management brought in Venture Music to support Meg Myers’ single “Running Up That Hill,” which had been released six months earlier but neglected by her former label. After being dropped, Meg’s management assembled a new independent team to revive the track’s performance and reverse a decline in monthly listeners.

Our Approach

Using direct-to-fan advertising strategies, we repurposed existing content from Meg’s team to quickly re-engage listeners and drive traffic to streaming platforms. Our efforts focused on boosting awareness and engagement without relying heavily on editorial playlists.

While we secured placements such as Modern Rock Art Show, the vast majority of growth came from listeners adding the track to their own playlists and libraries—demonstrating the campaign’s success in sparking genuine fan-driven momentum.

Key Results

• Daily Spotify streams doubled to 20K+ within 8 weeks

• Spotify monthly listeners grew from 389K to 449K (+15%, +60K listeners)

• Growth driven primarily by organic playlisting from fans