S+C+A+R+R

Written By Brian Massengale

Overview

S+C+A+R+R is the animated alter ego of producer Dan Levy, signed to French record label Wagram. With moderate success from four prior singles, Wagram enlisted Venture Music to develop a targeted digital marketing strategy for the release of “Rest of My Days.” The goal was to grow awareness on Spotify and YouTube while fostering meaningful connections with new fans.

Our Approach

We launched a three-month campaign with a $1,500/month ad budget focused on Spotify streams and YouTube views. The plan integrated paid advertising, influencer marketing, and organic posting across TikTok, Instagram, and Facebook to expand reach and deepen engagement.

On YouTube, daily views increased from under 2K to over 25K, with the single amassing millions of views and high engagement rates. On Spotify, we used algorithm-friendly growth strategies to attract genuine listeners, avoiding third-party playlisting while driving substantial organic traction.

Key Results

  • YouTube daily views grew from <2K to 25K+ in 3 months

  • “Rest of My Days” reached 2.3M+ YouTube views, 39K+ likes, 2,600+ comments

  • 1.3M+ Spotify streams in 3 months

  • 17K+ user-generated Spotify playlists featuring the track

Brian Massengale
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