Bishop Ivy

Written By Brian Massengale

Overview

In 2019, Venture Music partnered with Dallas-based Cam Crowley, aka Bishop Ivy, ahead of his debut EP release. With undeniable talent for writing and producing alternative pop music, the goal was to create a strong brand foundation and use digital marketing to generate real, organic listeners on Spotify before Bishop Ivy’s first live performance.

Our Approach

We collaborated with management to shape the visual identity of the project through photo and video production. To drive discovery, we created mood-based playlists and developed social ads to attract new listeners, intentionally associating Bishop Ivy with top relevant artists in his genre.

One playlist, Sad, But Make It Pop, grew to nearly 50K followers and drove 25K monthly streams for Bishop Ivy. Within two months of its launch, the lead single was organically added to Spotify’s Mellow Morning playlist, without solicitation, resulting in a surge of streams and new listeners.

Key Results

  • Sad, But Make It Pop playlist grew to ~50K followers

  • 25K monthly streams generated from playlist traffic

  • +250K streams and +120K new listeners from Mellow Morning playlist placement

  • Established a global engaged fanbase before first live performance

Brian Massengale
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