The LACs

Overview

The Lacs have cultivated a loyal fanbase through their unfiltered “redneck” charm and relatable storytelling, resonating strongly with working-class audiences across the South. Their grassroots following fueled consistent live show turnouts and an engaged community of superfans. By 2023, however, audience growth had plateaued. Ahead of their new album release, the duo partnered with Venture Music to expand their reach, re-engage dedicated fans, and increase ticket and merchandise sales.

Our Approach

Venture created a personality-driven campaign anchored in The Lacs’ natural charisma and humor, producing authentic social content aligned with their audience’s values. The strategy balanced two key goals: keeping core fans engaged while introducing the band to new listeners. To avoid overexposing existing fans, targeted ads regularly excluded them, while retargeting campaigns kept the band top-of-mind for new audiences.

Recognizing that their fanbase engaged more through mobile than email, the campaign shifted communication toward SMS marketing for direct, immediate interaction. A highlight came with the promotion of LACFEST, the group’s annual Georgia festival. By emphasizing its community appeal, the event achieved record-breaking ticket sales, marking their first ever sold-out LACFEST.

Key Results

• +150K new monthly Spotify listeners (+23%)

• +24K TikTok followers (+32%); +200K average monthly views (+200%)

• +37K YouTube subscribers (+7%)

• Avg $0.30 CPC in touring markets, contributing to multiple sold-out shows including LACFEST

• +3K SMS subscribers in 20 days through tour promotion strategy